Channel Marketing Manager
Location: Milpitas, California, USA
Senior-level leadership position to champion and drive overall strategy
and direction of the company's distribution channel strategy. Develop
strong relationships with key management within channel partners
to ensure maximum leverage of the particular partnership.
Work with marketing and sales to develop and drive channel marketing
plans, which will include demand creation programs, channel events,
training materials, sales tools and collateral, and partner extranets.
Leverage all internal resources across functional areas to execute
Develop a plan for maximizing revenue opportunities with channel
programs. Conduct necessary data gathering techniques to determine
program effectiveness against program targets and penetration rates.
Manage channel aspects of new product and program launches.
The ideal candidate possess an intimate knowledge of distribution
and reseller channels, preferable within the broadband wireless
access segment. A minimum of 8 years in the communications/networking
industry and proven track record of 5+ years of channel marketing
experience is required.
A good working knowledge of IP, LAN & WAN networking issues
and service providers' requirements is required. Basic understanding
of broadband wireless access systems is desirable. The individual
must be result-oriented, process-minded, and able to interact well
with channel partners and internally. Strong written and verbal
communications skills are required along with proven management
and interpersonal skills. Formal education in Business or Marketing
preferred. Technical background is highly desirable.
Contact: [email protected]