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Channel Marketing Manager
Location: Milpitas, California, USA
Dept/Division: Marketing

Job Description
Senior-level leadership position to champion and drive overall strategy and direction of the company's distribution channel strategy. Develop strong relationships with key management within channel partners to ensure maximum leverage of the particular partnership.
Work with marketing and sales to develop and drive channel marketing plans, which will include demand creation programs, channel events, training materials, sales tools and collateral, and partner extranets. Leverage all internal resources across functional areas to execute channel programs.
Develop a plan for maximizing revenue opportunities with channel programs. Conduct necessary data gathering techniques to determine program effectiveness against program targets and penetration rates. Manage channel aspects of new product and program launches.

Required Skills/Experience
The ideal candidate possess an intimate knowledge of distribution and reseller channels, preferable within the broadband wireless access segment. A minimum of 8 years in the communications/networking industry and proven track record of 5+ years of channel marketing experience is required.
A good working knowledge of IP, LAN & WAN networking issues and service providers' requirements is required. Basic understanding of broadband wireless access systems is desirable. The individual must be result-oriented, process-minded, and able to interact well with channel partners and internally. Strong written and verbal communications skills are required along with proven management and interpersonal skills. Formal education in Business or Marketing preferred. Technical background is highly desirable.

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